Rankıng value-creatıng green approach practıces ın logıstıcs companıes operatıng ın the TR A1 regıon and choosıng ıdeal green marketıng strategy

  • Çağlar Karamaşa Anadolu University, Faculty of Business, Turkey
  • Mustafa Ergün Giresun University, Bulancak Kadir Karabaş Vocational High School, Department of International Trade and Logistics, Turkey
  • Bayezid Gülcan Karamanoğlu Mehmetbey University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Turkey
  • Selçuk Korucuk Giresun University, Bulancak Kadir Karabaş Vocational High School, Department of International Trade and Logistics, Turkey
  • Salih Memiş Giresun University, Bulancak Kadir Karabaş Vocational High School, Department of International Trade and Logistics, Turkey
  • Dragan Vojinović University of East Sarajevo, Faculty of Economics Pale, Bosnia and Herzegovina
Keywords: Green Approaches, Value Creating Green Approaches, Green Marketing Strategy, ENTROPY, MAUT

Abstract

The deterioration of environmental factors, economic and technological development, the formation of complexity in societies, the rise of complex structures have made the environment and green management practices more important.  Especially value-creating green approaches are considered as critical components in both public and private sector applications and defined as indicators of success in terms of sustainability. On the other hand, green marketing strategies are also important practices that have a positive impact on the environment and should be carefully emphasized for the inheritance of nature to future generations. Recently, it has been on the agenda quite a lot and it is understood for all sectors.In this study, it is aimed to determine the criteria for value-creating green approach practices in logistics companies operating in the TR A1 region due to the above mentioned importance and to choose the most ideal green marketing strategy. In solving this problem, Multi Criteria Decision Making  (MCDM) methods, which are a complex decision-making method, have been used. According to the results of the research, it was determined that the most important criterion in value creating green approach applications as Environmental Focused Strategic Decisions (C3), and the least important criterion as Environmental Life Cycle Analysis (C2). It has been determined that the most ideal green marketing strategy is Green Innovation (A1). Accordingly the importance of the environmental based strategic decisions is revealed in terms of creating green marketing strategy for companies.

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Published
2021-09-22
How to Cite
Karamaşa, Çağlar, Ergün, M., Gülcan, B., Korucuk, S., Memiş, S., & Vojinović, D. (2021). Rankıng value-creatıng green approach practıces ın logıstıcs companıes operatıng ın the TR A1 regıon and choosıng ıdeal green marketıng strategy. Operational Research in Engineering Sciences: Theory and Applications, 4(3), 21-38. https://doi.org/10.31181/oresta20402021k